Founded in Istanbul and based in Barcelona, House of Twenty Two is a boutique creative studio working at the intersection of space, sound, image and narrative.
Designing what people feel before they realize why.

Working across hospitality, culture and lifestyle, shaping the emotional architecture of places and brands, our practice blends concept development, sensory direction and visual storytelling to create atmospheres that feel alive and intentional.

We collaborate closely with founders, investors, developers, artists, kitchens, architects and creative teams to bring clarity, identity and coherence to each project. Culture does not happen by accident. We help teams find a shared emotional direction and give their spaces a distinct pulse.

Our work extends naturally into the digital world, translating a brand’s emotion into online presence and crafting social identities that feel consistent, human and rooted in meaning.

House of Twenty Two is built on alignment, intuition and cultural depth. When space, sound, image and people speak the same language, a whole world opens.

SERVICES

Strategy

Brand Strategy
Creative Direction
Concept Development
Positioning
Narrative and Tone Creation

Image

Direction of Photography
Video Direction
Creative Content Architecture
Visual Identity Oversight
Social Media Identity & Presence Architecture

Space

Spatial Atmosphere Design
Experience and Hospitality Design
Creative Direction for Openings
Sensory and Atmosphere Consultancy

Sound

Music Direction & Programming
Venue Sound and Mood Architecture
DJ and Live Artist Curation
Sonic Identity Development

© House of Twenty Two, SL · Barcelona. All rights reserved.